The Phoenix Suns have officially introduced Brian Gregory as their new general manager, marking a pivotal shift in the franchise’s leadership structure. Gregory, who began his role on May 1, 2025, brings a wealth of collegiate coaching experience to the front office, offering a fresh perspective for a team in need of a new direction following a disappointing 2024–25 NBA season.
Brian Gregory, 58, has a long history in NCAA Division I men’s basketball, most notably as a head coach. He most recently led the University of South Florida from 2017 to 2023, where he guided the program to a College Basketball Invitational (CBI) Championship in 2019. Prior to that, Gregory spent time as the head coach at Georgia Tech (2011–2016) and Dayton (2003–2011). His stint at Dayton was particularly successful, culminating in an NIT Championship in 2010. Early in his career, he served as an assistant coach under Tom Izzo at Michigan State, where he contributed to the Spartans’ 2000 NCAA Championship and two Final Four appearances.
Although Gregory’s professional roots are in college basketball, he joined the Suns organization in June 2024 as vice president of player programming. In that role, he was responsible for overseeing player development initiatives and off-court programming, quickly gaining trust and respect within the franchise. His promotion to general manager represents a significant vote of confidence from team owner Mat Ishbia and CEO Josh Bartelstein, who are hoping his leadership and player-centric approach will translate effectively to the NBA level.
Gregory steps into the role at a time of transition for the Suns. The team is coming off a disappointing 36–46 season that led to the firing of head coach Mike Budenholzer. The departure of Budenholzer, combined with a need to revamp the roster around core stars such as Kevin Durant, Devin Booker, and Bradley Beal, places immediate pressure on Gregory to deliver results. His first major task will be to lead the search for a new head coach—a decision that could set the tone for the next chapter of Suns basketball.
Additionally, James Jones, who served as general manager since 2019 and helped build the Suns’ 2021 NBA Finals roster, will transition to an advisory role. Jones’ experience and familiarity with the organization are expected to remain an asset as Gregory takes over day-to-day decision-making responsibilities.
Gregory’s unique combination of leadership, basketball acumen, and developmental expertise has given Suns leadership hope that he can guide the team back into championship contention. While his transition from the college sidelines to an NBA front office will be closely scrutinized, his background in player development and motivation could prove valuable in navigating the complexities of today’s NBA.
As the offseason begins, all eyes will be on Gregory as he makes key roster decisions and builds out a coaching staff. The Suns are betting on his ability to balance a vision for long-term growth with the urgency of delivering short-term success. His tenure could redefine not just the team’s performance, but also its identity in the league.
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