Ravens’ Zay Flowers Changes Agents Ahead of Year 3
Baltimore Ravens wide receiver Zay Flowers has made a significant off-the-field move as he prepares for his third NFL season, switching agents in what appears to be a strategic career decision. Flowers has parted ways with his previous representation at Loyalty Above All, led by Zac Hiller, and has now signed with Win Sports Group—a newly established agency headed by longtime sports and entertainment executive Patrick Whitesell.
This change comes at a pivotal moment in Flowers’ career. After a standout sophomore season in 2024, Flowers has firmly established himself as one of the premier young receivers in the NFL. He recorded 74 receptions for 1,059 yards and five touchdowns, becoming the first wide receiver in Ravens history to be selected to the Pro Bowl. Although he ultimately withdrew from the game due to a knee injury, the Pro Bowl nod was a milestone that underscored his growing stature in the league.
Flowers’ decision to switch agencies seems to be about more than just representation—it suggests a desire to align with a group that can help elevate his profile on and off the field. Win Sports Group, despite being a relatively new name, carries considerable weight. Whitesell, who co-founded the agency, brings with him decades of experience at the highest levels of the sports and entertainment industries. The agency already represents marquee names like Cincinnati Bengals quarterback Joe Burrow and Minnesota Vikings wide receiver Justin Jefferson, making it an attractive home for athletes seeking elite-level marketing, branding, and contract negotiation services.
The move away from Loyalty Above All marks a departure from Flowers’ initial path. When he was drafted in the first round in 2023 out of Boston College, Flowers became the first player to be represented by Hiller and Eric Dounn at that level. While Loyalty Above All helped him land his rookie deal, the transition to Win Sports Group suggests Flowers is thinking beyond the basics and aiming for long-term brand building and contract leverage.
This agency switch could also hint at the beginning of contract discussions in Baltimore. While Flowers is only entering his third season, and first-round picks are under team control for at least four years with a fifth-year option, early negotiations on extensions are not unusual for elite performers. By choosing an agency with a strong track record of securing high-value deals for its clients, Flowers may be positioning himself for a massive payday in the near future.
For the Ravens, this move signals the need to prepare for tough contract negotiations. As the team continues to build around quarterback Lamar Jackson, ensuring that key weapons like Flowers remain under contract will be critical to sustaining offensive success. Given his production, leadership qualities, and ability to create explosive plays, Flowers is quickly becoming indispensable to Baltimore’s offense.
In summary, Zay Flowers’ decision to change agents ahead of his third NFL season is a calculated career move. By aligning with a powerful agency like Win Sports Group, he’s not only securing top-tier representation but also sending a message: he’s ready to take the next step in his career—on the field and at the negotiating table.
