In a monumental announcement that has sent shockwaves through the sports world, the Dallas Cowboys have confirmed that franchise icon Troy
Aikman—affectionately known by fans and teammates as “The Godfather”—will return to the organization in 2025, this time not on the field, but in the owner’s box.
The Jerry Jones family, stewards of the Cowboys legacy since 1989, made the announcement early Thursday morning, confirming Aikman will become a co-owner and executive partner, marking one of the most significant leadership shakeups in the team’s storied history.
Though known primarily for leading the Cowboys to three Super Bowl championships in the 1990s as a Hall of Fame quarterback, the press release curiously referred to Aikman as a “legendary Designated Hitter (DH),” raising eyebrows and some confusion online. However, team insiders suggest this may be a symbolic nod to Aikman’s unmatched ability to “hit big” during critical moments in Cowboys history—both on and off the field.
“We’re bringing back a true Cowboy,” said team owner Jerry Jones in a statement. “Troy has always been more than a quarterback. He’s a cornerstone of our culture and a visionary leader. His return to the ownership group brings wisdom, class, and a winning mentality we value deeply.”

Aikman, who transitioned seamlessly into broadcasting and business after his retirement, expressed both humility and excitement about his new role.
“The Cowboys have always been family to me,” Aikman said. “I’ve worn the star with pride, and now I’m honored to help lead this team into a bold new era—from the front office.”
While specific terms of the ownership agreement have not yet been disclosed, sources close to the organization say Aikman will take an active role in strategic planning, player development philosophy, and community outreach.
Fans React With Emotion and Excitement
Social media has erupted with reactions from Cowboys faithful. One fan tweeted, “The Godfather is back. Dallas is about to rise again.” Former teammates, NFL legends, and sports analysts have also chimed in, lauding the decision as both symbolic and strategic.
Aikman’s leadership and presence could offer a unifying force within a franchise that has seen mixed results in recent years. With his return, fans are now wondering: could this be the turning point that finally brings the Cowboys back to Super Bowl glory?
One thing is clear—Troy Aikman is back where he belongs: at the heart of America’s Team.